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Are Fashion E-Tailers Any Closer to Solving Their Fit Problem?

Specialised fit tech firms are offering ‘try before you buy’ solutions that could save the industry billions of dollars in lost sales and returns each year, but some are looking to tech giants for the next wave of innovation.
Khaite shoppers can customise their Bods avatars before trying on different sizes of its items. Khaite
Khaite shoppers can customise their Bods avatars before trying on different sizes of its items. Khaite

“Looks great but will it fit me?” It’s a

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Agenda-setting intelligence, analysis and advice for the global fashion community.
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