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In London, Amiri Plans to Go Head to Head With Luxury’s Giants

The Los Angeles-based brand surpassed $300 million in sales last year, said founder Mike Amiri. Now it’s planting its flag on the most expensive retail thoroughfare in the world.
Actor Danny Ramirez is leaning on a piano at Amiri Chateau in a top and bottom made by the brand.
Mike Amiri's luxury brand is taking on luxury's biggest players with its move to London's New Bond Street. (Amiri)

Hollywood isn’t a setting usually associated with humble beginnings, but for

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Mike Sykes
Mike Sykes

Mike Sykes is the Sports and Fashion Correspondent at the Business of Fashion. He is based in Washington, D.C. and is laser-focused on covering the sportswear world where it intersects with fashion, tech and more.

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