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Why Lace and Crochet Are Everywhere Right Now

Brands from Magda Butrym to Chloé are appealing to shoppers with delicate handwork that’s nostalgic and romantic, providing a contrast to fast fashion and the minimalism of quiet luxury.
“Intricate handiwork and delicate details feel like a rebellion against the noise of modern life," said Ofri Weintraub about the popularity of lace and crochet.
“Intricate handiwork and delicate details feel like a rebellion against the noise of modern life," said Ofri Weintraub about the popularity of lace and crochet. (BoF Team)

The day H&M launched its Magda Butrym capsule collection, Butrym took her husband and son out of town for a quick vacation.

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Further Reading

Why So Many Brands Are Saying ‘I Do’ to Bridal

Brands that have not traditionally offered bridalwear are flocking to the category, banking on driving revenue through seamless production crossover and weddings’ ability to drive social media visibility and customer loyalty.

H&M: Stuck in the Middle With You

Squeezed between low-priced Shein and Zara’s push upmarket, H&M is struggling to deliver on a turnaround, with first quarter earnings coming in below already muted expectations.

About the author
Simone Stern Carbone
Simone Stern Carbone

Simone Stern Carbone is Luxury Correspondent at the Business of Fashion. She is based in Zurich and Paris and covers fashion and beauty, with a focus on the dynamic luxury sector.

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