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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Year Ahead: Deconstructing Fast Fashion’s Future

Fast-fashion challengers, led by Shein and Temu, are changing tactics around price, customer experience and speed. Success for disruptors and incumbents will likely hinge on their ability to adapt to fiercer competition and other pressures, The State of Fashion 2024 reports.
Shoppers at a Shein pop up inside a Forever 21 store.
Competition among fast-fashion players will likely become even fiercer in the year ahead. (Getty Images)

Read the latest version of The State of Fashion report by McKinsey & Company and BoF Insights

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Further Reading

The State of Fashion 2026: When the Rules Change

The 10th annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals how changes in trade, technology and consumer behaviour will challenge businesses in 2026. Download the full report to understand the 10 themes that will shape the industry and opportunities for growth in the year ahead.

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