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Agenda-setting intelligence, analysis and advice for the global fashion community.

Dior, Louis Vuitton and Young Creators Take Centre Stage at Olympics Opening Ceremony

Fashion was in the spotlight as the Paris 2024 games opened with an awe-inspiring spectacle including a mock runway show, as well as performances by Lady Gaga, Aya Nakamura and Celine Dion.
Aya Nakamura performs in Dior Haute Couture by Maria Grazia Chiuri at the Paris 2024 Olympics opening ceremony.
Aya Nakamura performs in Dior Haute Couture by Maria Grazia Chiuri at the Paris 2024 Olympics opening ceremony. (ESA ALEXANDER)

PARIS —

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Further Reading

Inside Fashion’s Biggest Olympics Ever

Long the marketing domain of sportswear giants, the 2024 Olympic games in Paris are seeing an influx of fashion advertisers who are getting creative in how they capitalise on one of the few remaining events with massive global impact.

How the Paris Olympics Will (Really) Impact Fashion Week

From security checkpoints to spiking hotel prices, fashion brands are struggling to plan for the upcoming men’s and haute couture fashion weeks — and separate fact from fiction — in the lead-up to the 2024 Summer Games.

Ahead of the Olympics, France Ramps Up War on Fakes

Police crackdown on street merchants in Seine-Saint-Denis, where one in three lives in poverty according to French national statistics, has drawn criticism for pushing people already in economically precarious situations into further difficulty.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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