Agenda-setting intelligence, analysis and advice for the global fashion community.

‘Clean-Girl’ Beauty’s Next Stop: Ultra-Glam Dubai

Saie, Kosas, Ilia and Glossier are among the beauty brands launching at Sephora Middle East this fall as the GCC countries become a priority for global expansion.

The new Sephora Dubai product bays for Saie (L) and Kosas (R). (Courtesy)

Liz Flora

15 October 2024

BoF PROFESSIONAL

Known for its minimalist aesthetic, beauty brand Saie has been a staple of influencers’ “no-makeup makeup” and “clean-girl” tutorials since it launched in 2019. But for its first international brick-and-mortar retail expansion, it’s headed to full-glam Dubai.

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About the author

Liz Flora

Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.

In This Article

Topics

Beauty:Cosmetics

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