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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Fashion’s Anti-Fur Movement Is Winning

Brands from Gucci to Michael Kors and DVF have recently stopped using fur, calculating that the goodwill generated with younger customers, and a reprieve from social media-amplified protests by animal-rights activists, is worth a few million dollars in lost sales.
Fendi's Spring/Summer 2019 show | Source: InDigital
By
  • Tamison O'Connor

LONDON, United Kingdom

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