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The Smiley Company’s Evolution From Licensor to a €350m Lifestyle Brand

After 50 years of building a licensing business that distributes over 68 million products each year, The Smiley Company tapped collaborations with fashion houses like Moschino and Loewe to build a multi-faceted consumer brand that drives business through partnerships.
50 Years of Smiley at Galeries Lafayette.  Courtesy.
50 Years of Smiley at Galeries Lafayette. Courtesy.
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