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The Evolution of Commerce-Connected Content

BoF explores the competitive advantage early adopters are gaining in the surface revolution, sharing data-driven intelligence from Tipser on the potential of curated commerce content strategies.
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Today, retailers are laser focused on building customer-centric strategies, making their products available anywhere and anytime, in the channels their customers inhabit. As media consumption habits increase, shoppable media emerges as a critical channel for the engagement and conversion of customers, and a growth lever brands are investing in.

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