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Lola Rykiel Launches Athleisure Brand

The granddaughter of the legendary designer best known for her stripey knits introduces Pompom.
The Pompom logo in strass on a tie and dye velours sweatshirt | Source: Courtesy
By
  • Laure Guilbault

"My grandmother loved to pronounce that word 'Pompon'. She put tassels on sweaters, pants, everywhere," she said. In April, the 33-year-old founder of the communications agency Le Chocolat Noir, resigned from her eight-year-long representation of  Sonia Rykiel's label. She continues to represent designers such as Marie-Hélène de Taillac. In parallel, she has been working on a project of her own called Pompom.

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