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Fifth & Pacific Sells Juicy Couture Brand for $195 Million

Juicy Couture A/W 2013 Campaign | Source: Juicy Couture
By
  • Vikram Alexei Kansara

"Fifth & Pacific Cos Inc (FNP.N) on Monday said it has agreed to sell its once-popular Juicy Couture business to Authentic Brands Group for $195 million to focus on its fast-growing, higher-end Kate Spade brand. Juicy, known for its velour track suits and urban feel, saw sales plummet in recent years as the brand fell out of favor. Attempts to turn around what was still Fifth & Pacific's top selling brand last year failed."

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