Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

#BoFLIVE: Why Luxury Brands Are Raising Prices in a Pandemic

A pandemic may not seem like the best time to raise prices on expensive handbags. But that’s exactly what top-tier luxury brands Chanel and Louis Vuitton are doing to pad margins and cushion the impact of lower sales volumes.

Thank you for your interest in this BoF Professional LIVE event on luxury brand strategies during Covid-19, featuring Mario Ortelli, managing partner at Ortelli&

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from News & Analysis
Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?


The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON