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BoF Exclusive | Tommy Hilfiger Embraces Direct-to-Consumer Shows

BoF can exclusively reveal that starting in September 2016, Tommy Hilfiger will stage 'multimedia broadcast' fashion shows targeting consumers, with full collections instantly available for sale via retail, e-commerce and wholesale channels.
The finale to the Tommy Hilfiger Spring 2016 show | Source: Courtesy
By
  • Imran Amed,
  • Lauren Sherman

NEW YORK, United States —

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