Agenda-setting intelligence, analysis and advice for the global fashion community.
Luca Solca, head of luxury goods research at Bernstein, told BoF in an interview earlier this year, that the pandemic had accelerated the trend away from wholesale models. “Even in the US, possibly the last bastion of wholesale contracts, big brands will only want to deal on a concession basis so that they control prices and they can make them consistent across channels.”
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