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Agenda-setting intelligence, analysis and advice for the global fashion community.

The TikTok Critics Building Gen-Z’s Fashion Lexicon

The video app has become grounds for a new kind of fashion discourse based on 60-second show reviews, styling and trend forecasting — bringing high fashion discussions to younger, broader audiences.
TikTok Critics
Fashion criticism is thriving on TikTok. (BoF Collage)

When Benji Park started posting on TikTok in 2019, he says he was one of few people on the app talking about fashion.

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Further Reading

The New Wave of Fashion Criticism

Fashion commentary is thriving online in the form of memes, Tweets, Instagram story slideshows, lengthy videos and even 15-second TikTok clips. This season’s purely digital fashion shows could propel their popularity further.

What #BamaRush Says About Fashion’s Future on TikTok

The viral sensation that began with sorority rush videos at the University of Alabama and name-checked labels from LoveShackFancy to Kendra Scott offers a glimpse into fashion’s informal, subcultural future on the app.

About the author
Joan Kennedy
Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

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