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Agenda-setting intelligence, analysis and advice for the global fashion community.

Style Not Com: The Anti-Diet Prada

Beka Gvishiani’s Instagram — a wide-eyed aggregator posting fashion’s every move — has become a must-follow for industry insiders. What’s his endgame?
Beka Gvishiani Paris Fashion Week Autumn/Winter 2023
Beka Gvishiani at Paris Fashion Week (Adam Katz Sinding)

About 15 years ago, at a bus station on a corner in Kutaisi, the second largest city in Georgia, a 20-year-old Beka Gvishiani walked up to a magazine kiosk. Among the gossip rags and newspapers lay a thick, beautiful glossy, gold-foiled with the word “Vogue.” He spent about $10 of his birthday money on the September 2008 issue of

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Further Reading

Diet Prada Unmasked

Tony Liu and Lindsey Schuyler, the secretive founders of the industry’s most feared Instagram account, reveal their plan to change the course of fashion history.

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