Agenda-setting intelligence, analysis and advice for the global fashion community.
The reviews are in: the fashion industry is not a fan of Elon Musk’s twitter.
Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.
The decline of Twitter is a symptom of what’s broken with social media — and why fashion may need to consider its future beyond such platforms.
Photogenic stores in retail districts with buzzy influencer culture like Shanghai’s Wukang Road offer a crash course in how social media is reshaping physical retail in China.
Kylie Cosmetics and Balenciaga are the latest brands to wipe their social media accounts ahead of a major launch. Here’s the logic behind the strategy and how to execute well.
Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.
With the platform’s posts now shaping Google search and AI chatbot results, fashion brands need to listen to the site’s millions of users – even when they don’t like what they have to say.
Following the success of its first foray into episodic social media content, 'The Intern,' the publication is launching its second series called ‘The Boss’ with a famous face at the centre
The former i-D editor in chief has been named chief creative officer of the Wonderland publisher, and will launch a new magazine and creative agency with entrepreneur Peter Jones.
Cosmopolitan and Seventeen’s editor in chief Willa Bennett joins Imran Amed to unpack what young audiences actually want from media today.
The Swedish fast-fashion retailer is one of a shrinking number of companies that’s still drawing attention to its emissions goals. Plus, a Shanghai Fashion Week preview.
Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.
Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?
Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.
