Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Partner Content

At BFA, Fashion’s New Priorities for Content Creation

The established New York-based image agency has refocused its product offering, finding creative content solutions that aid its industry clients in navigating unprecedented disruption.
Behind the scenes of Lanvin’s new digital campaign shot on iPhone, featuring The House of Xclusive Lanvin
Behind the scenes of Lanvin’s new digital campaign shot on iPhone, featuring The House of Xclusive Lanvin. BFA (BFA)
In Partnership With
Article Sponsor

A global leader in the event photography, videography and social media services business, with headquarters in New York and Los Angeles, BFA was founded by photographer Billy Farrell, along with photographers Joe Schildhorn, David X Prutting and Neil Rasmus, in 2010.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Media
How fashion media is adapting its approach to content, platforms and business models.

What to Do When Reddit Turns on Your Brand

With the platform’s posts now shaping Google search and AI chatbot results, fashion brands need to listen to the site’s millions of users – even when they don’t like what they have to say.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON