Agenda-setting intelligence, analysis and advice for the global fashion community.

Calvin Klein’s New Strategy: Don’t Market the Dream, Market What Sells

As seen in its latest collaboration with skate brand Palace, Calvin Klein is focused on highlighting its most successful categories like denim and underwear.

model underwear perfume calvin klein vanity — The Calvin Klein Palace collaboration includes a fragrance, underwear, denim and other "hero products." (Calvin Klein)

Alexandra Mondalek

15 April 2022

BoF PROFESSIONAL

On the morning Calvin Klein released its collaboration with skate brand Palace, Stefan Larsson, chief executive of the brand’s parent, PVH Corp., received a text from his school-age daughter that was both worrying and exciting: “The Calvin Klein site crashed, can you get it back up?”

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Calvin Klein Taps Pete Davidson For Latest Marketing Experiment

The American sportswear brand best known for its logo-stamped underwear allowed the comedian apparent access to its Instagram account.

PVH Corp Posts 28 Percent Revenue Growth in 2021

The Calvin Klein and Tommy Hilfiger parent on Tuesday reported that fourth quarter revenue increased 16 percent to $2.4 billion compared to the prior year, led by rising sales at the two brands.

PVH’s Stefan Larsson on Harnessing Creativity to Energise Engagement

The chief executive of the company that owns Calvin Klein and Tommy Hilfiger says creativity will be even more of a differentiator in 2022 as fashion players better align merchandise planning with demand and continue their quest for greater market share.

In This Article

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Marketing

People

Stefan Larsson

Organisations

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Why H&M’s Sustainability Report Is So Unusual

The Swedish fast-fashion retailer is one of a shrinking number of companies that’s still drawing attention to its emissions goals. Plus, a Shanghai Fashion Week preview.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.

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Agenda-setting intelligence, analysis and advice for the global fashion community.

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