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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Year Ahead: Digital Marketing in the Age of Privacy

As digital marketing becomes less effective and more costly, brands will embrace creative campaigns and channels such as retail media networks and the metaverse to achieve greater returns on investment and deepen community-led customer engagement.
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Brands are looking to alternative marketing channels to deepen customer engagement. (Getty Images)

Digital marketing playbooks have been turned upside down by recent

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Further Reading

The State of Fashion 2023: Resilience in the Face of Uncertainty

The seventh annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals the industry is heading for a global slowdown in 2023 as macroeconomic tensions and slumping consumer confidence chip away at 2022′s gains. Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.

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Agenda-setting intelligence, analysis and advice for the global fashion community.
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