Agenda-setting intelligence, analysis and advice for the global fashion community.

Lucien Pagès Joins The Independents

The agency founded by Paris public relations star Lucien Pagès is being acquired by the fashion communications giant that owns Karla Otto, Bureau Betak and more.

Lucien Pagès is joining fashion communications giant The Independents. (Oliver Hadlee Pearch)

Tim Blanks

13 December 2024

BoF PROFESSIONAL

The first time Lucien Pagès and Isabelle Chouvet talked about his agency joining The Independents, the communications group she founded with her husband Olivier in 2017, was in September 2022. They were in Blue Ribbon Sushi, on Sullivan Street in New York, so of course they codenamed their secret negotiation Blue Ribbon. And, of course, that’s where they went on Wednesday night to put ink to paper, to seal the deal.

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