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Karla Otto Doubles Down on Influencer Marketing With New Acquisition

The global fashion agency is deepening its offerings in the influencer space, a bright spot during the pandemic.

The Independents agency now includes influencer marketing firm Lefty. Courtesy.

By

Alexandra Mondalek

15 April 2021

BoF PROFESSIONAL

On Thursday, global fashion and beauty agency group The Independents announced the acquisition of Paris-based influencer marketing firm Lefty. As a result, fashion firm Karla Otto, one of The Independents’ agencies, will begin offering formal influencer marketing services.

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