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Innovating Influencer Marketing to Drive Growth

In 2022, brands spent more than three times the amount than 10 years prior to acquire each customer through marketing. Jennifer Piña, vice president of strategic partnerships at social commerce platform MagicLinks, shares why influencer marketing remains a powerful investment.

MagicLinks powers social commerce through a marketplace, connecting video influencers and businesses. — MagicLinks powers social commerce through a marketplace, connecting video influencers and businesses. (MagicLinks)

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BoF Studio

14 September 2023

In Partnership With

Today, the average time spent on social platforms has increased to more than 2.5 hours per day, according to market research firm GWI, while social media holds an ever-greater share of total time spent online, accounting for 38 percent globally.

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