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Agenda-setting intelligence, analysis and advice for the global fashion community.

How to Grow a Brand Beyond a Buzz Moment

An “It” product or hot new brand can easily disappear from Instagram feeds within days, if not hours. Here’s how brands can turn an unexpected viral moment into long-term growth.
(L-R) Rocky Barnes in a Lele Sadoughi headband; Strathberry bag; Lucy Williams x Missoma jewellery | Sources: Instagram/@rocky_barnes, Courtesy, Courtesy
By
  • Tamison O'Connor

LONDON, United Kingdom

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