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Agenda-setting intelligence, analysis and advice for the global fashion community.

How to Bring a Personal Touch to PR

DH-PR founder Daisy Hoppen, who is celebrating 10 years in business this year, built an agency that represents some of London’s most interesting creatives. Now, she’s evolving her approach as she navigates a more challenging and competitive PR landscape.

Daisy Hopen. — Daisy Hoppen. (Sølve Sundsbø)

By

Tamison O'Connor

18 September 2023

BoF PROFESSIONAL

This London Fashion Week, British musician Skepta relaunched his fashion label, Mains, with a buzzy tennis-themed catwalk presentation where Stormzy, Louis Theroux and Naomi Campbell all sat front row. But the operator behind the show wasn’t a publicity giant; instead, the rapper chose a small, homegrown business founded by South London-native Daisy Hoppen.

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Further Reading

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The girls we can’t stop talking about today have that it factor, but they also are armed with publicists and stylists curating their image.

Why Fashion’s Biggest PR Firms Keep Getting Bigger

With the news that The Independents is adding another firm, Ctzar, to its roster, BoF breaks down the factors driving consolidation in the space, and what it means for the industry.

In This Article

Topics

Marketing:Branding

People

Daisy Hoppen

Organisations

Dover Street Market

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Designers

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