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Guess USA Taps ERL Designer Eli Russell Linnetz for Rebrand

The subsidiary of Guess Inc. is betting that the in-demand Los Angeles creative will lend cachet to its new line of ‘premium-priced’ archive-inspired wears.
guess leather jacket model
An image from the upcoming Guess USA campaign, shot by Eli Russell Linnetz. (Guess)
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BoF PROFESSIONAL

Guess USA — a separate arm of the Guess Inc. business that sells premium-priced products and one-off collaborations — has tapped fashion multihyphenate Eli Russell Linnetz for a creative partnership, which sees Linnetz shooting campaign imagery for a new premium product line.

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