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Finding Fashion Consumers Beyond Instagram

Once considered fringe, platforms like Reddit, Discord and Twitch are attracting the attention of digital marketers aiming to diversify their channel mix away from Instagram.
Discord hasn't rolled out paid advertising tools yet for brands, but there's still an opportunity to reach customers there. Getty Images.
Discord hasn't rolled out paid advertising tools yet for brands, but there's still an opportunity to reach customers there. Getty Images.
By
BoF PROFESSIONAL

When running apparel brand Tracksmith was planning its fall marketing campaign, which marked the return of the six global major marathons after a pandemic hiatus, it chose Reddit, rather than Facebook, Instagram or YouTube as the home of its big content push.

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