Agenda-setting intelligence, analysis and advice for the global fashion community.
In June 2021, a 55-year-old shopper, headed to Europe for her first post-pandemic trip, walked out the doors of J.McLaughlin’s Naples, Florida store with a suitcase — not a shopping bag — in hand.
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J.Crew is the latest brand to tap older stars including Julianne Moore and Diane Keaton for its campaign even as it strives to win over Gen-Z. Will the strategy work?
In what’s being called a ‘Greynnaisance,’ fashion brands are enlisting older models and influencers to entice oft-ignored Baby Boomers and younger fans on social media.
Fashion should design with, not just for, older consumers, argued Sarah Thomas onstage at #BoFVOICES. Watch now.
Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.
As brands release their first spring ads, those that make an emotional appeal with fresh talent are resonating – as long as they remember to put the product front and centre.
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
Ryan Murphy’s smash hit chronicling the ill-fated romance of Carolyn Bessette-Kennedy and John F. Kennedy, Jr. is reshaping the trend cycle.
This week on The Debrief, BoF correspondent Lei Takanashi explains why the industry remains tethered to a small circle of established rap stars and whether a new generation of talent can break through.
Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.
Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?
Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.
The designer and podcaster joins Imran Amed to reflect on the emotional power of clothes, what Vivienne Westwood taught her about rebellion and how Fashion Neurosis has unlocked a new chapter in her creative life.
