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Evolving Measurement Techniques to Optimise Brand Marketing Success

Aspirational customer cohorts have more choice and less cause for loyalty than ever before. BoF and Ekimetrics brought together executives to discuss best practices in building brand impact to nurture lifetime value and convert customer engagement into sales long-term.
Executives sit at a table with decorative flowers, all turning to the left, presumably to listen to someone speaking.
BoF and Ekimetrics hosted marketing executives from across the UK's fashion industry at a roundtable in London to discuss the importance of evolving marketing's measurement techniques. (Lee Robbins)
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In 2024, major economies are still experiencing stunted recovery and tentative growth across the globe: the UK’s economic recovery has slowed over the past two quarters, according to the BBC; in the US, credit card debt has hit a record high of $1.14 trillion, according to the Federal Reserve Bank of New York; in China, GDP growth is forecast to miss government targets by 0.2 percent, according to the Bank of America.

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