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Connecting to Consumers Through Entertainment and Culture

As today’s consumers split their time across a multitude of content channels and formats, the strategies employed to engage, entertain and convert them are evolving. BoF and Amazon Fashion gathered executives in Milan to discuss the opportunities.
A U-shaped table decorated with flowers with guests seated at its far side.
To discuss the opportunities in cultural collaborations, and the winning strategies that are connecting fashion brands to new consumers, Amazon Fashion and BoF brought together executives for an intimate roundtable at Sant Ambroeus in Milan. (Thomas Razzano/BFA.com)
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Activate Consulting’s Technology and Media Outlook for 2025 finds that multitasking leads to a 32-hour long day for the average American, with over 13 hours spent using technology and media in spheres such as video, audio,

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