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BoF Insights Gathers Industry Leaders to Explore What AI Can Teach Us About Sportswear Challenger Brand Strategies

In New York, leaders from VF Corp, Ugg and more joined BoF Insights, The Business of Fashion’s data and advisory team, to explore a new AI-powered social listening analysis on how challenger sportswear brands are outrunning the competition.
How sportswear challengers are winning through lifestyle, according to AI.
Industry leaders gather at BoF Insights' New York community event. (Michael Loccisano/Getty Images)
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It’s no secret that sportswear upstarts are giving their incumbent counterparts a run for their money when it comes to customer engagement. This is reflected in the growing market share of challenger brands, as well as the exponential growth of players like On, which has grown its sales 50 percent annually between 2019 and 2024.

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