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With a Chain of Coffee Shops, Coach Wants to Be Gen-Z’s New Mall Hangout

The handbag brand is rolling out dozens of cafés across US outlet malls, offering branded lattes, merch and a reason for young shoppers to linger longer in stores.
Coach Coffee Shop offerings, including the Tabby cake.
About 20 Coach Coffee Shop locations are planned for the next 12 months, with dozens more on deck in the coming years. (Coach)

Coach has a new line of business: coffee.

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About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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