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Agenda-setting intelligence, analysis and advice for the global fashion community.

Will Luxury Brands Start Accepting Crypto?

Philipp Plein is going for it, and some of the industry’s biggest brands have considered accepting Bitcoin, Ethereum and other blockchain-based payments. But the risks might still outweigh the benefits for more established players.
Promotional images and screen shots from Philipp Plein's cryptocurrency announcement. Business of Fashion collage.
Philipp Plein announced he would start accepting cryptocurrency with an animated promotional video on Instagram. BoF collage.

Last week, Philipp Plein announced that his Lugano, Switzerland-based luxury brand would start accepting cryptocurrencies including Bitcoin and Ethereum both online and in stores, becoming the first major fashion label to do so.

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