Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Will Dover Street Market’s Big Bet on Independent Fashion Pay Off?

The Comme des Garçons-owned retailer’s new Paris location is taking a radical — and risky — gamble on indie labels over big brand concessions at a challenging moment for the fashion market. ‘The hunger for sure is out there — I feel it,’ said CEO Adrian Joffe.
An art installation in a courtyard
A Paolo Roversi x Comme des Garçons installation welcomes visitors at Dover Street Market's new Paris outpost. (Courtesy)

PARIS –

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

Dover Street Market Reimagines the Model for Mission-Based Brands

The Comme des Garçons-backed retailer is adding Dan Colen’s Sky High Farm to its Dover Street Market Paris brand incubator and asking stakeholders across the value chain, from suppliers to retailers, to donate a portion of their profits to fight food insecurity.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

What Happened at Coperni Owner Tomorrow Ltd.?

The London-based showroom-turned-brand incubator, which also owns Martine Rose, is being sold to Italy’s Andrea Ciccoli. Founder Stefano Martinetto breaks down the move for BoF in this week’s High Margin luxury newsletter.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON