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Agenda-setting intelligence, analysis and advice for the global fashion community.

Where Breitling’s CEO Is Placing His Bets

Georges Kern talks to BoF about the state of the Swiss watch sector, next steps for the Breitling brand and why brands hiking prices without product upgrades will suffer.
Breitling chief executive Georges Kern
Since Breitling chief executive Georges Kern was appointed in 2017, the company has undergone a major revamp. (Remy Steiner)

GRENCHEN, Switzerland —

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Further Reading

Do Watch Buyers Really Care About Sustainability?

IWC’s chief executive says it will keep leaning into its environmental message. But the watchmaker has scrapped a flagship sustainability report, and sustainability was less of a focus overall at this year’s Watches and Wonders Geneva.

About the author
Robin Swithinbank

Robin Swithinbank is a contributing writer at The Business of Fashion. Swithinbank is a London based journalist, editor, and speaker who specialises in luxury watches.

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