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Agenda-setting intelligence, analysis and advice for the global fashion community.

What Will ‘House of Gucci’ Mean for Gucci, the Brand?

The Lady Gaga star-vehicle is lending welcome buzz to the Gucci name. But the brand has its reasons for keeping the project at arm’s length.
Lady Gaga stars as Patrizia Reggiani in Ridley Scott’s 'House of Gucci', a film that exposes a dark chapter of the brand's history. Fabio Lovino.
Lady Gaga stars as Patrizia Reggiani in 'House of Gucci', a film that exposes a dark chapter of the brand's history. (Fabio Lovino)

“House of Gucci” hits cinemas Wednesday, promising a star-studded satirical romp through an Italian fashion dynasty’s decline marked by sex, glamour, greed and murder.

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Further Reading

Gucci Returns to Milan Fashion Week Calendar

Italy’s biggest luxury brand will show a mixed-gender collection in Milan in February, returning to an industry-organised fashion week for the first time in two years. Gucci will stage two other shows next year in late spring and September, Gucci said in a statement.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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