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What Is Armani Group Worth? It’s Complicated

Giorgio Armani’s will stipulated that 15 percent of the company he founded must be sold by early 2027, but putting a price tag on the group is an inexact science.
Giorgio Armani and models at the Women's Spring/Summer 2019 show.
If Armani were sold today, the valuation would probably range between €4 billion and €7 billion, according to industry analysts and insiders. (Getty Images)

MILAN —

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Further Reading

Tough Choices for Armani’s Heirs

The designer’s will unexpectedly called for his brand to be sold or file for an IPO. With the luxury sector in a slump, neither option looks particularly appealing right now, writes Imran Amed.

Armani’s Surprise Will, Explained

The Italian designer, whose last testament was made public this week, mandated that the Armani foundation must sell a 15 percent stake in the fashion house to LVMH, L’Oréal, EssilorLuxottica or another company of similar standing, or pursue an IPO, within 18 months.

About the author
Eric Sylvers
Eric Sylvers

Eric Sylvers is Milan Correspondent at The Business of Fashion. He is based in Milan and leads BoF’s coverage of all things Italian.

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