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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Watches Took Over Wedding Culture

The role of watches in the wedding industry is growing. More than just a nuptial gift, some couples are choosing to exchange them in lieu of — or in addition to — engagement rings.
Rising interest in luxury watches is dovetailing with an uptick in lavish weddings, creating fresh opportunities for gifting and clienteling services.
Rising interest in luxury watches is dovetailing with an uptick in lavish weddings, creating fresh opportunities for gifting and clienteling services. (BoF Team)

When getting ready to pop the question, a

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