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The Off-White designer has reconstructed 10 iconic Nike models, including the Air Jordan 1, Hyperdunk and AirVaporMax in what some see as a promising ‘comeback’ play for the sportswear giant.
Having gained prominence as a creative consultant to Kanye West, Off-White founder Virgil Abloh is proving his three-year-old brand has the business chops to back up the buzz.
The Off-White founder has become one the buzziest designers in fashion who has made no secret of his end goal: to take the creative reins at a European luxury house.
Vikram Alexei Kansara is Editorial Director at The Business of Fashion. He is based in London and oversees BoF’s luxury, fashion week, art, sustainability, global markets and opinion verticals.
The London-based showroom-turned-brand incubator, which also owns Martine Rose, is being sold to Italy’s Andrea Ciccoli. Founder Stefano Martinetto breaks down the move for BoF in this week’s High Margin luxury newsletter.
Andrea Ciccoli’s Progetto 11, parent of Italian e-commerce firm The Level Group, is taking over the cash-strapped distributor that owns Coperni and Martine Rose.
New CEO Béatrice Goasglas’s experience in client relations and the US market will be put to the test at LVMH’s biggest watch brand TAG Heuer. Plus, a sit-down with two Richemont veterans Jaeger-LeCoultre CEO Jérôme Lambert and A. Lange & Söhne CEO Wilhelm Schmid.
From online conversation to pricing to early store traffic data, BoF analyses how Kering’s biggest brand is adjusting its strategy, and whether it is working.
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.
Wholesale remains essential for the luxury industry, but the rules of engagement have changed. Brands need to know how to minimise the risks and maximise the rewards in their relationships with multibrand players.
The Swedish fast-fashion retailer is one of a shrinking number of companies that’s still drawing attention to its emissions goals. Plus, a Shanghai Fashion Week preview.
Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.
