Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Vanguart: How an Eight-Year-Old Startup Sells $200,000 Watches

Scarcity, innovation and the right investors have allowed Vanguart, Biver and other young brands to build top-end watchmaking businesses from scratch.
A white Vanguart watch over a grey background
This year, Korutürk says Vanguart will increase production to around 100 watches. (Vanguart)

In the cover story of this month’s

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

Can Formula 1 Keep TAG Heuer in the Fast Lane?

The LVMH-owned brand plans to spend nearly 20 percent of sales on marketing this year, new CEO Antoine Pin says, doubling down on partnerships in the fast-expanding world of F1 racing in an effort to keep up growth in a sluggish watch market.

About the author
Robin Swithinbank

Robin Swithinbank is a contributing writer at The Business of Fashion. Swithinbank is a London based journalist, editor, and speaker who specialises in luxury watches.

In This Article
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

What Happened at Coperni Owner Tomorrow Ltd.?

The London-based showroom-turned-brand incubator, which also owns Martine Rose, is being sold to Italy’s Andrea Ciccoli. Founder Stefano Martinetto breaks down the move for BoF in this week’s High Margin luxury newsletter.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?


The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON