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Valentino Flags Couture Ambitions, Recovery From Coronavirus Slump

In his first press conference since joining the brand, chief executive Jacopo Venturini said a new merchandising strategy and upmarket repositioning have helped sales get almost back to 2019 levels.
Valentino Haute Couture Fall / Winter 2021-2022. Valentino.
Valentino Haute Couture Fall / Winter 2021-2022. Valentino.

ROME — Valentino’s sales came roaring back to approach pre-pandemic levels in the first half of the year, as wealthy consumers embraced the brand’s renewed focus on its rock stud and V-logo lines.

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