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Tod’s Factory Strategy: Is It Working?

After missing the sneaker boom, the Italian maker of luxury comfort shoes is aiming to reverse falling sales and re-energise its brand. The company’s new drops-driven model will be put to the test this month with the launch of a collaboration with star designer Alber Elbaz.
The “Happy Moments” collection | Source: Courtesy
By
  • Lauren Sherman

PARIS, France —

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