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Tired of the Hamptons? Fashion Isn’t

The lines are long, the prices astronomical and the influencer presence inescapable — but the Hamptons remain a key stage for brands chasing wealthy customers.
Revolve hosted a gifting suite in the Hamptons, its first activation since 2017.
Revolve hosted a gifting suite in the Hamptons, its first activation since 2017. (Courtesy)

The Hamptons — a splattering of ritzy beach towns at the east end of New York’s Long Island — have become the official centre of fashion’s race to the top this summer.

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Further Reading

Madison Avenue Finds a New Groove

Rents on New York City’s prestigious Upper East Side retail corridor are ticking up for the first time in a decade, as luxury stalwarts and newcomers alike look to tap into the neighbourhood’s affluent customer base.

How Luxury Brands Court the 1 Percent

Lately, the game of attracting very important clients, or VICs, has kicked into high gear, as brands are acutely aware that wealthy shoppers are hungry for both luxury products and elaborate experiences post-Covid.

About the author
Joan Kennedy
Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

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