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Tiffany, Dior: Understanding the New Model for Luxury Flagships

There are stores, there are flagships, and then there are mega projects like Dior’s Avenue Montaigne, Chanel’s Rue Cambon and Gucci Garden that go a step further in driving revenue and creating a lasting impression. On Friday after a multi-year renovation, Tiffany will make its case to join that list.
Tiffany's new fifth avenue flagship store.
Tiffany's Fifth Avenue flagship reopens on April 28 after a four-year renovation. (Tiffany)

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Further Reading

The Strategy Behind Dior’s New Megastore

CEO Pietro Beccari reveals how a sprawling revamp of Dior’s historic Avenue Montaigne hub fits into wider plans for the fast-growing brand. ‘It’s not a store, it’s a universe,’ he said.

LVMH’s Tiffany Is on the Right Track

A swift management overhaul, ‘shock and awe’ marketing and new products have contributed to strong momentum since the group acquired the jeweller in January, writes Luca Solca.

About the author
Brian Baskin
Brian Baskin

Brian Baskin is Executive Editor at The Business of Fashion. He is based in New York and oversees BoF's beauty, retail, direct-to-consumer, technology, marketing and workplace verticals.

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