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Luxury

Thom Browne’s Path to $500 Million, 500 Square Feet at a Time

The Zegna-owned brand seeks to double sales to over $500 million from $230 million in 2021 while maintaining its insider cachet. CEO Rodrigo Bazan sees opening intimate boutiques in offbeat locations as a path to keep growing in a luxury market dominated by European giants.
inside thom browne store clothing racks and desk
Thom Browne's first retail store in France is in Saint-Tropez, a tennis-themed pro shop inside the members club Epi. (Thom Browne)
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BoF PROFESSIONAL

When Thom Browne opened its first retail store in France, it didn’t opt for a glitzy, multi-level storefront in Paris, like many luxury brands would do. Rather, it opened a 500-square-foot outpost in the Mediterranean resort of Saint-Tropez, tucked away inside the members-only beach club Épi.

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