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Luxury

The State of Gucci

After years of blockbuster growth, Gucci is struggling to bounce back from the pandemic. Getting back on track will require the brand to appeal to multiple tribes of consumers.
Models pass by on a conveyor belt modeling Gucci's Spring/Summer 2020 collection. Getty.
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BoF PROFESSIONAL

Since 2015, Gucci has driven the most dramatic turnaround in the history of the modern luxury industry. Booming interest in designer Alessandro Michele’s inclusive, maximalist vision, fueled by a cutting-edge operation run by chief executive Marco Bizzarri, more than doubled annual sales to €9.6 billion (about $11.6 billion) at the end of 2019, as well as nearly quadrupling profits.

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About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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