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Marriott International: What Luxury Travellers Really Want

The post-pandemic travel boom may be on the wane, but in its wake it leaves a tourism market that has been utterly transformed. Tina Edmundson, president of luxury at Marriott International, explains how the hospitality giant is adapting its offerings to customers’ rapidly evolving needs.
Marriott vignette lead
Marriott International luxury president Tina Edmundson explains how the hospitality giant is tapping into the growing demand for luxury experiences. (Marriott)
By
BoF PROFESSIONAL

The travel industry has emerged as one of the big winners of the post-pandemic era. From the moment lockdowns lifted, tourists flocked to destinations both exotic and domestic. This was about more than making up for lost time; numerous surveys of spending habits show that customers are steering spending away from tangible goods and towards experiences of all kinds.

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Further Reading

The State of Fashion: Luxury

Macroeconomic headwinds, shifting customer preferences and a deteriorating value proposition continue to weigh on the global luxury sector in 2025. Companies need to review their strategic priorities — investing in talent development, product excellence and finding new ways to engage with clients. Download the special Luxury edition of The State of Fashion report by BoF Insights and McKinsey & Company to understand the strategic imperatives for luxury executives in the years ahead.

About the author
Brian Baskin
Brian Baskin

Brian Baskin is Executive Editor at The Business of Fashion. He is based in New York and oversees BoF's beauty, retail, direct-to-consumer, technology, marketing and workplace verticals.

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