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The Secrets Behind Totême’s Success

Founders Elin Kling and Karl Lindman built a €100 million global business selling luxe staples like cashmere coats and striped turtleneck sweaters. Now, their label is embarking on its next chapter, opening a string of new stores and launching a jewellery line.
Totême co-founders Karl Lindman and Elin Kling.
Totême co-founders Karl Lindman and Elin Kling. (Courtesy Totême)

When Swedish husband-and-wife duo Elin Kling and Karl Lindman started their minimalist fashion brand in 2014, the broader industry was in the midst of a transformational shift.

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