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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Row’s Margaux: A Birkin in the Making?

Designers Mary-Kate and Ashley Olsen turned their hit bag into one of fashion’s most coveted items through scarcity, constant newness and a little bit of mystique.
Margaux Bag.
The Row's Margaux Bag has reached peak popularity. (The Row)

Throughout the 2010s, The Row founders Mary-Kate and Ashley Olsen were routinely photographed carrying Hermès’ famed Birkin bag. Now, they seem to have created their own version.

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Further Reading

Wardrobe Dreams at The Row

Shown amongst the galvanised steel and cast iron of Isamu Noguchi sculptures, these were sumptuous, stunning clothes.

At the Row, a Surgical Precision

The label is an extravagance only a privileged few can enjoy, and yet there is something paradoxically economical about Ashley and Mary Kate Olsen’s approach.

About the author
Joan Kennedy
Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

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