Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Row’s $1 Billion Deal, Explained

The owners of Chanel and L’Oréal have invested in American luxury label The Row, alongside Natalie Massenet and Nick Brown’s Imaginary Ventures and Lauren Santo Domingo’s St. Dominique Capital. What will the deal mean for The Row’s unique business?
Mary-Kate and Ashley Olsen will remain majority shareholders of The Row.
Mary-Kate and Ashley Olsen will remain majority shareholders of The Row. (Stephen Lovekin)

Mary-Kate and Ashley Olsen’s luxury brand The Row has received financial backing from the families behind Chanel and L’Oréal,

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

What Happened at Coperni Owner Tomorrow Ltd.?

The London-based showroom-turned-brand incubator, which also owns Martine Rose, is being sold to Italy’s Andrea Ciccoli. Founder Stefano Martinetto breaks down the move for BoF in this week’s High Margin luxury newsletter.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Impact of War on the Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON